Kombucha makes you free... alcohol free!

Alcohol-free drinks are no longer a niche - they’re a movement. More people than ever are swapping traditional beer, wine, and spirits for non-alcoholic alternatives. Major players are taking note: Bacardi has projected explosive growth in the category, estimating that no- and low-alcohol drinks could expand up to fivefold within the decade, reaching hundreds of millions of consumers worldwide.

The rise of no- and low-alcohol drinks mirrors a broader shift toward wellness. As moderation becomes a natural choice for health-conscious consumers, social norms are changing too. Not drinking is no longer unsociable, and bars are embracing premium non-alcoholic options and mocktails. Globally, consumers are choosing less alcohol - without sacrificing taste or experience.

The pandemic accelerated this shift. Lockdowns pushed people to rethink their priorities, putting health firmly in focus. This fueled lower alcohol consumption and increased interest in functional ingredients.

That non-alcoholic drinks win out over alcoholic drinks in terms of self-care sounds evident. Nevertheless, what are some advantages of cutting down on alcohol?

1/ Our body just functions better. This is reflected in a stronger condition, better memory and more energetic feeling.

2/ Better sleep. Although you may fall asleep faster after a few glasses of wine, the sleep itself is restless and not as deep. 

3/ Reduced calorie intake. One glass of alcohol usually contains between 80-100 calories, a reason for many people to switch to no- or low-alcohol.

4/ Improved skin health. Drinking less can ensure that your skin stays hydrated, making you look and feel fresher. 

Alcohol-free is booming - but choice can be overwhelming.
With more non-alcoholic options than ever, consumers are choosing based on more than just taste. While flavour remains key, factors like brand story, functionality, image, and packaging increasingly shape decisions. After all, drinking is a social experience - people want a proper, premium alternative, not a compromise.

Why kombucha stands out
Many consumers are turning to kombucha thanks to its complex flavour, variety, and functional benefits. Its fermented profile offers more depth than most non-alcoholic drinks and makes it a versatile option - whether enjoyed on its own or used as a mixer or healthier cocktail base.

Functional benefits, too
Kombucha naturally contains B vitamins (B1, B6, B12), which support energy, mood, immunity, and red blood cell production. Like red wine, it also contains polyphenols from fermentation - compounds linked to reduced inflammation, improved heart health, and overall wellbeing.

What consumers want from alcohol alternatives:

• Complex, satisfying flavour
• A strong story and purpose
• Functional benefits
• A credible brand image
• Attractive, premium packaging

At Yugen, we’re proud to tick every box.

Now to get you started: Click here to explore our delicious mocktail recipes!