Why Yugen Kombucha
is a living drink

At Yugen, we don’t just brew a drink — we nurture life.

Every bottle and can of Yugen Kombucha is alive with billions of natural microorganisms, born from the same ancient process that has been transforming tea into kombucha for centuries.

This living nature is what gives Yugen Kombucha its distinctive taste, vitality, and authenticity.

1. What does Living mean?

When we say Yugen Kombucha is alive, we mean it literally.

Our kombucha is made through natural fermentation using a SCOBY — a Symbiotic Culture of Bacteria and Yeast.

During fermentation, these microorganisms:

• Transform tea and sugar into organic acids, vitamins, and enzymes,
• Create natural carbonation,
• Populate the drink with billions of living cells that remain active in every bottle and can.

Because we never pasteurize, sterilize or filter these beneficial cultures stay alive and present— continuing to evolve slightly in the bottle and can, just as nature intended.

2. Why we keep it unpasteurized

Pasteurization is the industry standard — it makes things easier. But we choose the harder way, to keep our drinks alive.

Heating kills microbes, giving the drink a longer shelf life and making logistics easier.

But it also kills the good stuff — the living organisms, vitamins, antioxidants and enzymes — that make kombucha special.

Pasteurization stops life. We don’t.

Yugen Kombucha remains raw and unpasteurized so that:

• The live cultures stay intact,
• The flavour remains complex and vibrant,
• You get a real fermented beverage — not a sweetened tea pretending to be kombucha.

This choice makes Yugen Kombucha more delicate to handle, but infinitely more rewarding to drink.

3. Why added probiotics
≠ real kombucha

Some brands try to shortcut authenticity.

They first pasteurize or microfilter their kombucha to remove all living microbes, then add back a single lab-grown strain such as Bacillus coagulans. While that bacteria’s spores can survive heat and still be marketed as “probiotic,” it’s not part of the natural kombucha ecosystem.

The result?

A simplified, single-note beverage that lacks the diversity and complexity of a true fermentation.

Yugen’s living kombucha contains a rich community of microorganisms — yeasts and bacteria — working together in harmony to create its unique taste and potential gut health benefits. It’s a living ecosystem, not a lab-grown bacterial monoculture. That’s what gives Yugen its depth, tang, and naturally balanced character.

4. How we keep it alive
(and safe)

Because our kombucha is alive, we protect it at every step:

• Careful monitoring of pH, sugar and alcohol (<0.3%) ensures safety and balance.
• Amber glass bottles and opaque cans shields beneficial microorganisms from UV light.
• Cold chain logistics keep the microbes stable and active.

We don’t need pasteurization to keep our kombucha safe — the acidity of the brew naturally prevents unwanted bacteria from growing.

That’s the power of authentic fermentation.

5. Why living kombucha feels different

It’s alive — and your body knows it.

• The natural acids support healthy digestion.
• The active cultures can help rebalance your gut microbiome.
• The gentle fizz and complex tang come straight from fermentation.

Along with all above benefits, the antioxidants and polyphenols from tea and fruit juice make this drink as delicious as it is good for you.

Every sip is vibrant, layered, and alive — a small celebration of the power of nature’s chemistry. That’s the power of authentic fermentation.

6. Keep it cold, keep it alive

Living kombucha deserves a little care.

Always keep Yugen Kombucha refrigerated — not just for freshness, but to keep the living culture happy and stable.

If left warm, fermentation can slowly restart, altering the taste and carbonation.

So treat it like the living drink it is — store it cold, pour it gently, and enjoy it fresh.

The Yugen Philosophy

We could make our lives easier by pasteurizing, filtering, or adding lab-grown probiotics.

But that’s not who we are.

We believe that true kombucha should be alive, complex, and ever-evolving — just like nature.

By protecting that life, we protect what makes Yugen Kombucha special: a drink that inspires, nourishes, and connects you to something real.

Yugen Kombucha — Always alive, never compromised.