Meet Yugen's non-profit project
Our mission is to guide people back to nature and support its restoration at the same time.
For every Yugen sold, 2 cents goes directly to the foundation.
No grand promises, just small steps toward a healthier people and planet.
Those who connect with nature
take care of it
We believe that people who truly experience nature take better care of it. Not as a slogan, but as a guiding principle.
Yugeneration sponsors outdoor experiences for people who may have drifted away from nature, in partnership with local organizations who’ve been doing this work for years — better than we ever could.
What Yugen
stands for
Yūgen — a Japanese concept that describes the moment when the beauty and grandeur of nature overwhelm you. Everyone has experienced this feeling before, but daily life in a densely populated country like Belgium often pulls people away from those moments.
So how fitting that our company — named after that feeling — can now also be the bridge to bring it back.
What we’re doing
This spring, we’re launching Yugeneration with a series of free nature experiences: forest bathing with Treewise, hiking with Op Wandel, foraging with Forest To Plate, breathwork with Unfolding, and bushcraft with De Outdoorschool.
Small groups, guided & free for participants with costs covered by the foundation.
Registration is completely free. And every time you drink Yugen, you automatically help the foundation grow — can by can, bottle by bottle!
Sign up now or learn more about the events and partners below.
01
Forest bathing
Slow, guided walks that allow you to reconnect with the forest through your senses and calm your nervous system. Specialized sessions for people suffering from burnout.
Treewise guides people through forest bathing and nature experiences, with a focus on personal development, slowing down, and using nature as a recovery tool. The forest does the rest.
Learn more: treewise.be
02
Foraging
A guided walk through woods and fields, learning to observe the landscape and discover what might be growing right at your feet. We’ll wrap things up with a wild snack and a Yugen. Forest To Plate is a foraging collective with over 10 years in the (literal) field.
Hosting dozens of yearly events, their mission is to uncover the flavours, wisdom and medicine the wilderness has to offer.
Learn more: foresttoplate.com
03
Yugen Hike
A relaxed 8-10 kilometer walk with like-minded people. It’s not about performance, just about being outdoors, getting some exercise, and meeting people who need that too. Op Wandel brings people together through accessible nature walks — fresh air, genuine conversations, and a calmer mind afterward.
Learn more: opwandel.be
04
BREATHWORK & soundbath
A guided breathing and meditation session, accompanied by handpan music and the sounds of nature. You are invited to take a personal journey within yourself — no prior experience necessary. Unfolding combines breathwork, meditation and sound. Clear, accessible, and down-to-earth — using breath, body, and awareness as a starting point.
Learn more: unfolding.be
05
Bushcraft
A full day of forestry with De Outdoorschool — from starting fires with natural materials to cooking over an open fire and discovering edible plants.
Slow down and connect with what the forest has to offer. For over 20 years, De Outdoorschool has been bringing people back to nature through bushcraft and outdoor skills. They help remind people that nature is our original home.
Learn more: outdoorschool.be
Good to know
Spaces are limited and allocated fairly. Please only register if you truly plan to attend — a no-show means someone else misses out on this opportunity and costs the organization money.
The events are small and fill up quickly.
Register here for the Yugeneration newsletter be the first to know when new events & spots become available.
Do you work with
people and nature?
Are you a guide, coach, organization or initiative that brings people into nature?
We’re open to new partnerships.
Please reach out to yugeneration@yugendrinks.com.