Meet Yugen's non-profit project:
Yugeneration

Our mission is to guide people back to nature and help restore it.

For every Yugen sold, 2 cents go directly to the foundation.

No grand promises, just small steps toward a healthier people and planet.

Those who connect with nature take care of it

We believe this, not as a slogan, but as a guiding principle.

Yugeneration sponsors outdoor experiences for people who may have drifted away from nature, in partnership with local organizations who’ve been doing this work for years.

What Yugen
stands for

Yūgen: a Japanese concept that describes the moment when the grandeur of nature overwhelms you. Everyone has experienced this feeling before, but daily life in a densely populated country like Belgium often pulls people away from it.

So how fitting that our company — named after that feeling — can now also be the bridge to bring it back.

What we’re doing

We’re launching a new season of Yugeneration with free nature experiences: forest bathing with Treewise, yoga with JOY, foraging with Forest To Plate, packrafting with Packraften.be, contrast therapy with CØLD and a mushroom walk with Forest To Plate.

Small groups, guided & completely free for participants, with costs covered by the foundation.

And every time you drink a Yugen, you automatically help the foundation grow — can by can, bottle by bottle!

Register now or learn more about our events and partners below.

01
Yoga flow

A gentle, playful flow where your breath sets the pace, all levels welcome.

JOY Studio (Ghent) was founded by Lauren, a yoga & pilates teacher on a mission to make people move.

Sign up

02
Foraging

A guided walk through woods and fields to spot, taste and learn about the edible wild plants growing beneath your feet.

Forest To Plate is a foraging collective with over 10 years in the (literal) field, helping people uncover the wonders of the wild.

Sign up

03
Packrafting

A hiking and paddling experience exploring white-tailed eagle habitat and other wildlife with an expert guide.

Packraften.be offers people the opportunity to explore Flanders through 30+ different packrafting adventures.

Sign up

04
Contrast therapy

A 75-minute, full-body reset combining sauna, cold plunge and breathwork.

CØLD is Belgium’s first and only energy recharge club, founded by three brothers. Based in Leuven, expanding across BE.

Sign up

05
Forest Bathing

A forest immersion experience combining walking and sensory exercises to calm the mind and reconnect with nature.

Treewise offers forest bathing, nature coaching, and team experiences to strengthen mental & physical well-being.

Sign up

06
Mushroom walk

A guided forest walk to explore the fascinating world of wild mushrooms.

Forest To Plate is a foraging collective with over 10 years in the (literal) field, helping people uncover the wonders of the wild.

Sign up

Spaces are limited

Please only register if you truly plan to attend — a no-show means someone else misses out on this opportunity and costs the organization money.

Register here for the Yugeneration newsletter be the first to know when new events or spots become available.

Do you work with
people and nature?

Are you a guide, coach, organization or initiative that brings people into nature?

We’re open to new partnerships.

Please reach out via yugeneration@yugendrinks.com.