The secret weapon to pimp your Yugen cocktail

BITTERS: THE SECRET WEAPON OF THE COCKTAIL-WORLD

Every great cocktail has a secret, a small detail that brings all the flavours together. For many mixologists, that secret lies in just a few dashes of bitters. Made from carefully selected herbs and spices, bitters add depth, balance, and an aromatic edge. At Yugen, we love how their herbal character blends seamlessly with our kombucha’s natural taste, creating drinks that are alive with complexity yet refreshingly simple.

THE FINISHING TOUCH

Just a few dashes of bitters can give a cocktail that little something extra. Bitters, made from carefully selected herbs and spices, have been used for centuries to subtly enhance flavours.

While a cocktail can be delicious without bitters, they bring added depth and balance. Their versatility makes them an essential in the cocktail world. Their herbal base also blends seamlessly with Yugen’s natural and authentic taste.

A FORGOTTEN HISTORY

Bitters have a fascinating history dating back to the 19th century, when they were originally used as medicine. Pharmacists developed elixirs from herbs and spices, which were believed to have medicinal properties and alleviate a variety of ailments. By using ingredients such as gentian, cinnamon and cloves in alcohol, they created powerful blends that were often mixed with water or spirits. One of the most iconic bitters is Peychaud’s Bitters, from New Orleans. His mixture, combined with cognac, formed the basis for the Sazerac, a cocktail symbolic of the city’s rich and dynamic cocktail culture. Since then, bitters have maintained their prominent place in mixology, beloved for the depth and layering they add to unique flavour creations.

FROM MEDICINE CABINET TO COCKTAIL BAR

Bitters have undergone an impressive evolution: Once a medicinal remedy, they’ve become a key element of every cocktail bar. They add complexity and create harmony between flavours. Consider bitters the spice rack of the cocktail world—a versatile tool to enhance, accentuate, and elevate your drink into a balanced and layered masterpiece.